A detailed look at the Travis Scott x Air Jordan 1 Low OG “Velvet Brown”

From the Jordan Jumpman Jack to the Air Jordan 1 Low OG, Travis Scott’s sneakers have yet to see a slowdown in consumer interest. Undoubtedly the most effective collaborator on the Nike/Jordan creative roster, Travis Scott and the Jumpman have struck gold with the popular reverse-swoosh version of the Air Jordan 1, and plan to reap the benefits well into 2025.

A first look at one such upcoming release has arrived courtesy of @masterchefian. This upcoming all-brown Travis Scott Air Jordan 1 Low OG – also known as “Velvet Brown” as per information shared by @zsneakerheadz – features a relentless use of coffee-brown tones across the entirety of the upper, bottom soles, and interior. Typically the Cactus Jack insignia will stand out via contrast stitching, the Jordan team keeps it subtle as a slightly dark shade of the earthy hue on the heels.

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Above the suede exterior sits a premium leather on the inverted Swoosh logo. Matching that darker hue is the plush interior. These images don’t reveal some of the finer details, like the insoles or tongue labels, but more designs will likely appear soon. For now, check out the images and stay tuned for more as these won’t hit retailers until Spring 2025.